CYNTHIA THAIS

EASTMONT CHEER

Driving engagement through social media has been key in fostering student engagement during the transition to a virtual-learning school year.

As assistant coach for the Eastmont Cheer program, my role is to create engaging designs that reflect current trends and connect with our audience. Fostering online engagement between students has helped create a positive online expereince. Our page serves as a community space where all Eastmont students, staff, and alumni can engage and interact.

Designing content for Eastmont Cheer includes creating forms to gather quotes and opinions to share on the page, coming up with different campaign ideas, creating designs for Instagram stories and main posts, ranging from static posts to animated videos, as well creating custom illustrations.



Overall Aesthetic

To remain consistent, my designs utilize the Eastmont School District brand colors and Eastmont High School mascot. I chose our own fonts to give our IG page an identity and make our posts recognizable as Eastmont Cheer. I created templates to be used any time there is a birthday, new team member, or general information that needs to be posted to the account. These templates allow the head coach or myself to quickly create posts within our brand guidelines.



TIMELINE
MAY 2020-CURRENT

PROJECT ROLE
Visual Design + Social Media Strategy

SOCIALS
Instagram Account

DELIVERABLES
Brand Guide, Social Media Templates, Illustrations, Forms/Surveys