Imagine Children's Museum

Conducted ethnographic research to examine the visitor experience at Imagine Children's Museum in Everett, WA to help us find a creative design solution.

Visual Design + UX Research

Research Findings
Full documentation

About Community Partner

We were pitched this project by Imagine Children's Museum with the idea of solely creating an app in order to engage visitors during their visit, as well as at home. We extended our solutions beyond the phone screen, as we thought it was valuable to suggest design solutions that could be implemented much faster than the development of an app. Based on our research findings, we were able to give suggestions and data on where Imagine Children's Museum could improve the visitors experience.

Our Findings

We observed the visitors and how they interacted with their children, as well as how they navigated through the museum. We created Personas and User Journey Maps to help us understand how the typical visitor's experience went. We refined these personas based off interviews with visitors, as well as our ethnographic observations. While an app was an idea ICM could explore in the future, we found improving the wayfinding signs around the museum to be more practical.

Design Process

Through our research findings, we were inspired by the thought of using ethnographic research to delve into how Interactive Media Design extended to non-digital spaces. The Imagine Children’s Museum pitch allowed them an opportunity to look at how to bring technology and innovation into a space in mindful and specific ways.

Our team went through each stage of the design process with our community partner. We conducted site visits, coded our data, created personas based on our findings, and completed a user journey map. Through observation, we found two opportunities to engage visitors.

One being the museum experience and the other being the digital experience when they are home. We divided our team in half, one half focused on the physical space and the other on the digital. I worked on the team focused on physical space and came up with ideas surrounding the experience from the first initial contact of finding out about the museum through their experience navigating throughout the exhibits once they visit Imagine Children's Museum.

The signage I created was translated to Spanish and put on the sign as well, as Spanish was the second most popular language visitors at Imagine Children's Museum spoke. Speaking Spanish myself, it was easy to translate and correctly phrase the exhibit names. I also included icons next to the exhibit names, considering visitors that might not speak English or Spanish, as well as young kids who may not know how to read yet.

I also created a speculative idea the museum could implement, which was a centralized kiosk with a map. Speculative in that this may require a longer timeline than the wayfinding signage, but not completely out of reach for the museum.

To view our research findings in depth, visit the link up above.