CYNTHIA THAIS

mick and sue

Mick and Sue created online fitness program Move Sustainable Fitness to bring their expertise into people's homes.

Known best for their impact in the local fitness community in Wenatchee, WA., this power couple has dedicated their life to helping others build confidence and truly feel better from the inside out.

Mick and Sue came to me with their online membership idea and I helped them bring their vision to life through all things digital. I created the website, social media content design, and helped them with editing their workout videos.



Web Design

Mick and Sue wanted to create an online membership program where they could share workout videos, how-to videos, and provide meal plans to their members. To do this, we chose the platform Podia, as it had the capabilities Mick and Sue needed for their memberships. While the Podia platform provides a web builder, the design is pretty limited and did not align with our vision for Mick and Sue.

We decided to create a separate website and integrate the Podia checkout system onto the site, making the process seamless. Current and future clients are able to log into their Podia membership dashboard, buy a membership plan or meal plan, or get in contact with Mick and Sue all in one place. With the Facebook messenger plug-in on the front page, customers are able to reach out with any questions they may have. I coded this site with the help of Bootstrap, in HTML, CSS and Javascript to have flexibility in the design and layout. I included Google Analytics and a sitemap for this site to give Mick and Sue access to insights and optimize the site for SEO purposes.

Mick and Sue had their logo done prior to the website, so I stuck to the color palette and created a brand guide, selecting the web fonts in order to be consistent on all online platforms. Creating a clean and functional site was of first priority, but I also added some animated GIFS to each page to give the site a wow factor. The animated GIFs allow customers to get a feel for the types of workouts they will be doing, as well as see Mick and Sue in action.


Content Creation

Mick and Sue filmed workouts and sent them off to me to edit. Branding each workout video was important to help make the Mick and Sue brand recognizable. I created the title screens and edited each workout and instructional video. I also took headshots of Mick and Sue to use on the website and on social media to provide users with high quality content and build trust between members and Mick and Sue.



TIMELINE
SEPTEMBER 2020 - NOVEMBER 2020

PROJECT ROLE
Web Design + Social Media Design Video Editor + Photographer

WEBSITE
Mick and Sue

SOCIAL MEDIA
Instagram

DELIVERABLES
Website, Social Media Design + Captions, Branded and Edited Photos and Videos


Social Media

Social media was the main focus for marketing this online fitness program. Creating a content strategy was key to help members and future members feel connected to Mick and Sue. I created an engaging and unique Instagram feed design, helped write the captions and selected hashtags, along with videos for Facebook and Instagram Stories.